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What were doing is were essentially trying to build out this circular economy on the DOVU platform. [Drivers] can earn tokens, but down the line theyll also be able to spend tokens on services – for example, they might be able to get replacement tires or something like that using the Dovu ecosystem. The partner, in this case BMW, defined the categorization of the reward and thats defined in a smart contract. As long as the parameters are met for the smart contract, theyll receive tokens.

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As a result, the pilot program requires drivers of leased or borrowed vehicles to log their mileage weekly, which gets stored on DOVUs blockchain.

The idea is that the system helps BMW understand how much activity its vehicles are seeing and the impact on them, DOVUs head of product, Alex Morris, explained.

The project comes months afterDOVU previously backed by Jaguars venture arm completed a $6 million initial coin offering.

May 8, 2018 at 06:00 UTC Updated May 8, 2018 at 09:25 UTC

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Morris told CoinDesk that drivers who participate receive tokens in exchange for their data, adding:

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Beyond that, the startup wants to work with smart city environments, he said, and has already begun discussions with a few cities to determine how the earning and spending use cases can be incorporated into public transit and other aspects of a metropolitan area.

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Ultimately, however, the plan is to become this kind of ubiquitous rewards system that can work across vehicles, make some kind of unified wallet for token rewards that you can use on your BMW, but maybe jump into your second car and earn more tokens and then spend those throughout the ecosystem, according to Morris.

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Right now mileage is the most important factor for the resale value of their vehicles, he said. The problem is quite an important one for them to solve, so when we suggested tokens to incentivize them to do that they were very excited.

The effort is being carried out in partnership with blockchain startup DOVU one of five startups to work with BMW Group UK as part of the companysInnovation Lab, first unveiled back in February. Specifically, DOVU developed a system withAlphabet,  BMWs fleet manager, to incentivize drivers to log mileage in leased or borrowed vehicles.

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BMW chose to define the parameters for token rewards through mileage the current automatic mileage tracking systems are unreliable, Morris said, and do not provide the information that the company might actually use.

The first part of the partnership the proof-of-concept has been completed already, said Max Lomuscio, who serves as DOVUs community manager. Now the startup is moving into the second phase, which is the actual trial with drivers. This portion should take another 6-8 weeks, he explained.

Global auto giant BMW is piloting a blockchain platform to track mileage in leased vehicles through its startup innovation program.

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